Investing in Africa, The next Big Thing

Investing in Africa, The next Big Thing

From Aliko Dangote to Akon, many people have stated why investing in Africa is worth it. 

One major reason is the potential of different  sectors within the African economy like energy, healthcare, agriculture and tech. Here is why you should invest in Africa:


  1. Gaps

In Africa, over 60% of the population is under 35 with millennials and Gen-Z’s forming the bulk of the population. This means that we have a tonne of people who need services like education, banking, food (grocery, fast food), entertainment, housing, just to name a few.  If you’re an African, your local knowledge of what causes our challenges gives you the opportunity to provide solutions, that factor in cultural beliefs and systemic disparities, that actually work.

  1. Internet & Mobile Penetration

More and more Africans are using mobile technology and the internet to grow and run their businesses. With multiple countries in Africa having a higher digital penetration rate than some countries in the world (like parts of Asia and the Middle East) Africa has great promise as adoption of technology means you can build businesses that scale. Even though there are countries within the continent that are left behind, there are great efforts Africans are making to catch up with the rest of the world.

  1. Africans are highly innovative

Africans are known for their grit, niftiness and innovation, e.g. MPESA is quoted in almost every MBA class about innovation.  It’s one of the reasons why foreign investors look to invest here and why more and more African founders with international experience are returning home and starting businesses. Here you find young Kenyans starting their own creative businesses, social enterprises and initiatives like Mchanga, Sky Garden and even Africa’s Pocket!

The one thing that stands out when you google reasons to invest in Africa is, Africa is the future. Don’t get left behind. Keen to start investing? Take a look at our guide to help you get started: 

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