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Offered by:

Africa's Pocket

Combines 9+ years in investment management (Centum, Morgan Stanley, Dry Associates) & entrepreneurship (Oxford MBA), to teach you practical, actionable steps on assessing the financial implications of large purchases.

What our students say

"Africa's Pocket helped me figure out how to make the company I work for a bit more money - I applied the lessons in the course on inflation to our negotiations with clients, and my boss was quite impressed!"

Terry, 26 Nairobi, Kenya

Cars sit very high on a lot of people’s wish lists. We know because we get asked about car ownership at 50-70% of our corporate events. And it’s consistently creeping into our social media DMs (screenshots below).

We all have our dream cars, and very strong perspectives on whether Mercedes is better than BMW, or why V8’s are only respectable vehicle, or whether it makes sense to “upgrade” cars or just save up like crazy for the ultimate car we’re hoping for.

While these dreams are common (and fun!), you don't want your dream car to take over your life – from the guzzler eating up all your salary in fuel costs, to the nightmare of the car being repossessed for lack of payment and being listed in the newspaper for auction. Not to mention the “graveyard of dreams”, when you walk in to any mechanics yard, are met by rows of abandoned vehicles, because their owners are unable to come up with the money to repair/maintain them.

As part of helping you create the life you want, we’re here to help you not end up like this!

We took our experience from here:

Your instructor's profile:

Image of Valentine Njoroge - Co-Founder & CEO of Africa's Pocket

Which you might have gotten a taste of when we were featured here:

And built you an easy-to-use guide to help you make the best choices in buying and owning a car - whether it’s your first or tenth. That way you can both afford and enjoy your car (which we think is a fantastic combination!)

We’ve talked to bank loan officers, car dealers and mechanics to understand the most common mistakes people make. We then combined this with our understanding of psychology and finance, and distilled it all into this guide – Africa’s Pocket – Car Ownership

Car Ownership

Breakdown of Africa’s Pocket – Car Ownership


Welcome to the first chapter of the car ownership course. The focus of this chapter is to equip you with the foundational knowledge you need to think about car ownership going forward. These

2 Videos
3 Questions

Welcome back. In this chapter, we’re diving further into the budget breakdown you established, by unpacking what actually goes into the month-to-month cost of owning a car. This will help you

1 Video
2 Questions

While we do not advocate for buying a car using debt, we understand that this is a reality for a lot of people. With this in mind, we want to equip you to make the best financial decision for

1 Video
5 Questions

Now that you understand what you can afford, what your monthly expenses will be and how to finance your car, we’re now moving to the final stage - tips and tricks to help you find the best de

1 Video
2 Questions

This brings us to the end of the Car Ownership program.

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The most common questions we get about Africa’s Pocket – Car Ownership

“Who is this course NOT a good fit for?”

While we have build a course we’re truly proud of and many people have found useful, we recognise that our Car Ownership course might not be a good fit for you if you:

  • Value volume over quality - we focus on distilling knowledge and experience, to move you from “what are all the potential answers” to “which are the most important answers, which you can focus on”. There’s unlimited information available for you on, YouTube (including our channel), Reddit and other places. We’re here to give you a distilled, actionable version of that information
  • Are not considering buying a car/identifying the car that best needs your needs within the coming 6-12 months. We believe that knowledge without action doesn’t add much value, and you’ll look back and be frustrated for having spent money on a resource you don’t use. We’d prefer to stay friends instead :-)
  • Are not responsible for the purchase and/or the maintenance of the vehicle (e.g. if your vehicle is purchased, fuelled and serviced by your employer), and have no interest in understanding these implications yourself. However, if you want to be able to understand what it takes to maintain the vehicle you have, this course gives you the tools you need

“How is this course different from other programs/books/courses on the market?”

Three key differences:

  • Simple, effective, actionable guides - actual step-by-step plans that you can follow to get the results you desire. Automate your finances. Prioritise spending on things that give you the most fulfilment. Invest wisely. The plan is yours for the taking
  • Level of expertise involved in creating the content: we’ve brought together some of the best insights globally to focus on giving you the tools that best position you to succeed. This wide range of deep expertise is hard to come by!
  • Tried and Tested - We’ve gone ahead and tried multiple offerings in the market, and thus can help you understand how to sift out the good from the bad offerings. That way you can find the best services for each part of your financial requirements in your journey to save and invest

“Why don’t you just tell me the exact cars to never buy, instead of me having to take this course?”

The best car and car decision for you is likely very different than the best decision for the next person. For one of you the best solution might be to move closer to work instead of buying a car. For the next person, it could actually be buying the luxury car of their dreams. Our goal is to equip you to take control of your car ownership experience and build the life you want.

“Does this work for all income levels?”

Yes! The principles, strategies and tactics you need to consider in order to make a sound decision on car ownership are universal. That said, your income level does have an impact - higher income simply means a more capacity to invest today. The most important thing is to get started and follow the principles we’ve laid out.

“How much time does it take to do this course per week?”

We recommend spending at least 4 hours over the course of 1-2 weeks on this course for maximum benefit. That’s enough time to watch the videos and implement the action items for you to find the best fit for yourself.

“Is this course live?”

This is NOT a live presentation. It's an online video course that you can take at your own pace.

“How does the course work? Do I have to go to a class/practice in a specific location and time?”

Car Ownership is an online, self-paced video course. You’ll be able to learn and practice in the privacy of your own home, at your own pace. The supplementary materials, such as illustrative guides and financial models to plug in will help you along. If you do get stuck or have questions, you get access to contact the Africa’s Pocket team, and we will privately answer your questions 1-on-1.

“I’m really new to the world of finance and money. Will this work for me?”

Car Ownership is built by taking the best insights and strategies in the market and distilling them so that anyone can understand them. We avoid using jargon (and translate things so you know what jargon-speaking people are saying). Regardless of your current comfort with money/numbers, you’ll be able to understand and keep up. We’ve also built plug-and-play tools for you and shown you how to understand the outputs of each. That way you’ll always have them ready and can hold your own when you’re discussing and evaluating investing in the future!

“What if I fall behind?”

Don't worry — the course comes with year-long access so you can take a break from the material if you’ve travelled, are on holiday, or simply get swamped with work/life for a few days. Interruptions happen, we understand. Car Ownership will ALWAYS be here for you when you're ready to dive back in.

Our Money Back Guarantee

Not satisfied with the course? We’ll give your money back

At Africa’s Pocket, we’re constantly striving to give you the best tools and courses possible to equip you to build the life you want. We know that when we build with you in mind, and give you tools and courses that actually work, you’re more likely to be a customer for life and tell others about us. And together we can make a little dent on the world, so that people are no longer stressed about money.

We understand that navigating through financial services and products can be a confusing process. It can be hard to distinguish what’s a scam from what is authentic well-tested material. Therefore, we decided to make it easier for you by eliminating the financial risk.

Our guarantees is a 100% money back guarantee - if you’re not in love with our program, email us at [email protected] at any time during the first 30 days of purchase and show us that you’re doing the exercises and not getting results. We’ll refund your purchase. That's enough time to try out the entire course, with no risk to you.